That's what Nikon said. :)

https://www.facebook.com/nikon/posts/10150316773294620

What do you think? bad marketing? I read a lot of 'angry' replies from photogs...

Originally Posted by rhommel That's what Nikon said. :) https://www.facebook.com/nikon/posts/10150316773294620 What do you think? bad marketing? I read a lot of 'angry' replies from photogs...

What a bunch of babies from those who made angry replies. Have they forgotten that Nikon is in this to make a profit? So it is obvious they would make a quote that focuses, no pun intended, on the gear!

I saw the nikon ad, and rolled my eyes then moved on.
I'm a bit disappointed in Nikon, but certainly not going to waste my time complaining to them.

Obviously biased information. :)

What a shocker!!!!

A camera company trying to sell cameras and lenses.

There are applications where the equipment makes a huge difference......others not so much.
Anybody that says equipment doesn't matter is just as wrong as the people who say equipment is everything.
Use the right tool for your application....also your individual standards for success will hugely impact your equipment needs.

so Nikon released a public apology...

"We know some of you took offense to the last post, and we apologize, as it was not our aim to insult any of our friends. Our statement was meant to be interpreted that the right equipment can help you capture amazing images. We appreciate the passion you have for photography and your gear, and know that a great picture is possible anytime and anywhere"

HAHAHA!

Who cares...really...

Social Media..
Company's and people that are swallowed up by this stuff, most couldnt strike up a conversation with the only other person in the street.
That's where you get these one liners that don't make sense. But to be offended by one..who cares
Gary

It's only important that each of us, as photographers, are not "defined" by our equipment. There will always be those who believe differently, but our legacy will be our images, not our equipment.

Originally Posted by Harryb What a shocker!!!! A camera company trying to sell cameras and lenses.

Originally Posted by zoomer There are applications where the equipment makes a huge difference......others not so much. Anybody that says equipment doesn't matter is just as wrong as the people who say equipment is everything. Use the right tool for your application....also your individual standards for success will hugely impact your equipment needs.

Originally Posted by ziggy53 It's only important that each of us, as photographers, are not "defined" by our equipment. There will always be those who believe differently, but our legacy will be our images, not our equipment.

Well said, all of you. I completely agree.

I don't shoot Nikon and I just chuckled at that comment. There are Photographers that can do great pictures with just about anything (wish I was one). Yes using the right equipment will make them better.

Here is a photo shoot with an Iphone
http://fstoppers.com/iphone

Someone who goes out and buys the more expensive model, but doesn't know how to use it, will end up with worse results than someone with a low-end model who does know how to use it. My stepdad and I shot photos out at a church camp this past summer. The images I took on my Rebel (in manual) came out crisp and vibrant, and many of the ones he took (in auto) on his 5D Mark II came out with color casts, blurry, etc. I had consistent results, he didn't. It was about the knowledge I had of my camera inside and out, and a good understanding of the exposure triangle that got me the results I had.
I also agree with the PP who said use the correct tool for your application. I have no intention of using my rebel as my primary for my entire career. I hope to upgrade in a couple years and keep it as a secondary.

Between this and Olympus's Get a Real Camera ad "campaign," from a few months back, I'm flabbergasted.

What's next? Will we see "You're stupid and unpopular unless you use Canon"? "Panasonic: For Winners Only."? "Pentax: because everyone else just sucks."?

Originally Posted by MarkR Between this and Olympus's Get a Real Camera ad "campaign," from a few months back, I'm flabbergasted. What's next? Will we see "You're stupid and unpopular unless you use Canon"? "Panasonic: For Winners Only."? "Pentax: because everyone else just sucks."?

"Pentax: because everyone else just sucks."? Hey I like that JK It does not matter what you use if you don't know how to really use the equipment.

Originally Posted by zoomer There are applications where the equipment makes a huge difference......others not so much. Anybody that says equipment doesn't matter is just as wrong as the people who say equipment is everything. Use the right tool for your application....also your individual standards for success will hugely impact your equipment needs.

Sure, there's truth in what you say, and in what Nikon said. There's also truth in "Flaunt your superior lifestyle, go shoot with your Nikon in Ethiopia!".

That something is true doesn't necessarily justify it.

I choose Canon, and I work within the capacities of that gear. In the photography gear world there are thousands of items I will never pick up. For me they exist only as hypothetical gear, which hypothetically could give me "better" images than I do get. There are an infinite number of hypothetically better versions of each image I shoot, but they don't actually exist. You can't cancel out a real image with a hypothetical one. Once you get into hypotheticals, as Nikon has, you're getting into infinities, and I just don't have the time!

Neil

There is some truth to the gear thing. In lots of sports, especially when it comes to indoor or low light action, there is just no replacement for the good stuff. You can capture something at the height of action, the peak, perfectly framed and composed and it will look like poo because of motion blur or noise or out of focus. In these situations, equipment is everything. Or at least a lot of it. You still need to know how to drive it.

One of my good friends shoots almost exclusively with a crappy holga. Total POS camera. He gets some really amazing shots. He has even been published in some fishing mags. So for him the equipment isn't important. Or is it? It is hard to replicate that weird dreamy shot a holga takes. It might be the most important thing. Yes he needs to know what to do with it, but without the right tool, his work is impossible.

Originally Posted by rhommel A photographer is only as good as the equipment he uses That's what Nikon said. :)

I did hear that their cameras take really good pictures!

Originally Posted by Zerodog One of my good friends shoots almost exclusively with a crappy holga. Total POS camera. He gets some really amazing shots. He has even been published in some fishing mags. So for him the equipment isn't important. Or is it? It is hard to replicate that weird dreamy shot a holga takes. It might be the most important thing. Yes he needs to know what to do with it, but without the right tool, his work is impossible.

It all has to do with a photographer knowing the "sweet spot" of the equipment he or she is using, and knowing that the sweet spot aligns perfectly with their chosen style of photography.

The crappy Holga fishing photog is a perfect example of how equipment does matter relative to style (though, I'm never going to argue that equipment always beats training and skill). So he gets published with a $25 Holga. Nice. But that is only true as long as he shoots images that work well if shot with a crappy Holga. It's the comfort zone, and only works inside it. If his market wanted any photo other than that style, he's totally screwed. Sharply focused, action-stopped fish with detailed water drops in the air and accurate color? Cannot do it with the crappy Holga, no matter how high the skill level. Time to buy an SLR and expensive glass.

Exactly!

I am getting a kick out of this. I think it's a nice marketing idea. It does have some truth in it as well.

I admit I am not the greatest photographer in the world, but I will issue a challenge to anyone who thinks they are: You get a box camera from Piggly Wiggly I get to use my current gear. I have been told many times my camera takes nice pictures.

The Dgrin folks can be the final judge.

Silly challenge? Of course.......but it does expose the truth behind the overwhelmingly broad and somewhat overstated marketing catch phrase Nikon used in their add.

Sam