Using Google AdWords - Help!

dawssvt · October 24, 2009

I read through some threads last night about Google Adwords and decided to give it a try. I'd like to get some opinions from you guys to see if I'm going about this right. Here is how I have it set up...

CPC: $.50
Budget: $1.00 per day

I'm using all "phrase matches", so they have to type in exactly what I have in the keywords. Some examples of my keywords are...

Las cruces wedding photography
Las cruces wedding photographer
Las cruces photographer
Las cruces photography

I have added many of the smaller towns I shoot weddings in as well - replacing Las Cruces with the other city names. I Googled a few of these searches and I saw my ad on all of them, so I thought it was working like I planned, but when I go into my campaign, it shows 0 impressions for all of the keywords. Why is this? I thought an impression was when the ad was shown?

I'd love to hear some opinions on how I can market myself better in this way. Thanks!:thumb

Oh yea... I shoot weddings more than anything, but I do families and seniors from time to time as well.

Hikin' Mike · October 24, 2009

Never used AdWords, but I might suggest changing your <title> element a bit, since it's free. You're trying to get people to find "Las cruces wedding photography", but your title says, "Captured Moments - Photography by Dawson - Las Cruces, NM", but nothing about weddings. I would change this to something like "Las Cruces, NM - Wedding, Portrait and Event Photography". I would put you name because most likely people aren't going to Google your name, they'd be likely to search for a wedding photographer in your area. Also limit your title to about 70 characters because that's all Google and Yahoo use. <img src="https://us.v-cdn.net/6029383/emoji/mwink.gif" border="0" alt="" >

JayClark79 · October 26, 2009

An impression is when someone clicks on your ad.

PS as a side note. google adwords can make your broke if not used correctly.

You can have competitors clicking on your links... plus there are sooo many window shoppers out there.. its just nuts!...

Good luck with it..

dawssvt · October 28, 2009

Hikin' Mike wrote:

Never used AdWords, but I might suggest changing your <title> element a bit, since it's free. You're trying to get people to find "Las cruces wedding photography", but your title says, "Captured Moments - Photography by Dawson - Las Cruces, NM", but nothing about weddings. I would change this to something like "Las Cruces, NM - Wedding, Portrait and Event Photography". I would put you name because most likely people aren't going to Google your name, they'd be likely to search for a wedding photographer in your area. Also limit your title to about 70 characters because that's all Google and Yahoo use. <img src="https://us.v-cdn.net/6029383/emoji/mwink.gif" border="0" alt="" >

From what I have read, the Title does not affect the search of the listing. The search only looks at the keywords you put in. Also, the name has to be somewhat short, only 4 more characters than I am using now.

The number of impressions is now up to 8,762, so it's definitely showing up.

JayClark79 wrote:

An impression is when someone clicks on your ad.

PS as a side note. google adwords can make your broke if not used correctly.

You can have competitors clicking on your links... plus there are sooo many window shoppers out there.. its just nuts!...

Good luck with it..

I have 0 clicks, so I'm pretty sure that impressions and clicks are not the same thing. You can set a limit to how much you want to spend per day (it's really per month, but based on a daily rate), so I can't lose too much money. Thanks for the help, guys.

Can anyone else chime in on this?

Hikin' Mike · October 28, 2009

dawssvt wrote:

From what I have read, the Title does not affect the search of the listing. The search only looks at the keywords you put in. Also, the name has to be somewhat short, only 4 more characters than I am using now.

Not true. The title element (tag) <title></title> is the most important thing. That's what is what appears on search engines in bold, on the top line. The title should be around 70 characters long.

tijoseph · October 28, 2009

Impressions are how many times it shows up on people's screens Clicks are just that. How many times it has been clicked.

For example.
I get about 10,000 impressions per month. I only allow a budget of 2 clicks per day though, since here the average cost is about 1.20 per click which is retarded! I haven decided if I will continue this or not. I haven't gotten any business this way yet I don't think.

dawssvt · November 2, 2009

tijoseph wrote:

Impressions are how many times it shows up on people's screens Clicks are just that. How many times it has been clicked.

For example.
I get about 10,000 impressions per month. I only allow a budget of 2 clicks per day though, since here the average cost is about 1.20 per click which is retarded! I haven decided if I will continue this or not. I haven't gotten any business this way yet I don't think.

My ad has only been running about a week and I already have 11,101 impressions. Am I doing something wrong? I got two clicks this weekend thought

tijoseph · November 2, 2009

dawssvt wrote:

My ad has only been running about a week and I already have 11,101 impressions. Am I doing something wrong? I got two clicks this weekend thought

Nope, that makes sense. What that means is your add has appeared 11,101 times. Two people have clicked your add and you have been charged twice.

I get much less because I put in very specific search words. I only want my add showing up on your screen if you type 1 of four very specific terms. This way, I stand a greater chance of hitting my target audience. The cost of each click is too much for me to waste it on someone that isn't looking for my type of service, in my service area.

Using Google AdWords - Help!

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