I'd be happy with a cookie
Internet retailer with the personal touch If you are price shopping for that new lens, dslr, point&shoot, or heck, even audio/video gear, Onecall
should be on your list. I happened on them a few years ago, looking for a lens in a hurry. They didn't disappoint, a great price (lowest I could find), excellent phone service, and fast, prompt delivery.
I liked them so much that I even purchased a 40" LCD TV from them, and the transaction was beautiful. They delivered to my home, followed through after the delivery to make sure all was well.
Order on the web, or by phone, and they provide outstanding price, service and delivery. Highly recommended.