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Shots Weddings The Next Step (no pics, just unabashed advice sought)

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Old Sep-14-2010, 07:49 AM
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indiegirl is offline indiegirl OP
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The Next Step (no pics, just unabashed advice sought)
Hello, you wedding photogs. You wonderful folks, you.

So the short of it is that I've been shooting all of my adult life as an on-the-side gig and I've gone off the deep end and am doing it "for reals" now. I'm confident about my wedding photography skills, have the gear and would like some perspective on aligning my professional goals with a realistic timeline.

Sept: new website, prepare marketing for school shoots, blog update, holiday marketing
October: two school shoots (500 +/- students), order processing, holiday marketing, join PPA
November: school shoot order fulfillment, retakes, holiday marketing
December: family shoots, holiday order fulfillment, prepare for wedding marketing
January: launch wedding marketing
Feb: Weddings, graduation marketing
March: etc
April: etc
May-August: shoot a bazillion weddings and love every minute of it, craft my site for WPJA entry based on summer gigs, enter PPA photo competition in Aug

I'm budgeting about 6% of my revenue from the school shoots toward marketing for weddings because I want my bread-and-butter to come from wedding photography next year (and forever more).

I want the MOST bang for my buck (duh, who doesn't?!). I'd like targeted, smart access to brides but I don't want to waste my money spreading myself across several media markets if I don't have to.

So in this, my "build up" year, do you have any advice for me?

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