My Epiphany

[chuckinsocal]

Here it is: Instead of saying "Buy this Photo" why not say "Own this Photo" or "You can Own this Photo" or similar words.

The point being that "Buy" implies spending money which some people may be reluctant to do.

But "Own" implies having something of value or something a person would like to have. It creates a more positive mindset or vision which may cause act in the way we want them to.

The end result is the same, we're just causing a more positive vision in the mind of the prosective "owner".

Just a thought.

Chuck Cannova
http://chuckinsocal.smugmug.com

[DavidTO]

Not quite. "Own" implies copyright ownership, to me. Usually we're just selling prints, not the copyright. :dunno

[chuckinsocal]

OK ... how about "Own this Print" or similar ...

Also, the wording is now "Buy this Photo" which has the same implications you bring up.

The point is to put the visitor in a positive frame of mind so he is more easily motivated to order prints or merchandise. It's just basic sales 101.

Chuck Cannova
http://chuckinsocal.smugmug.com

[nipprdog]

http://dgrin.com/showthread.php?t=73701

Some tips there. I couldn't get it to work right, but just haven't had the time to retry it.

[chuckinsocal]

That's an interesting thread. I was thinking it was something the webmaster would have to change, but it looks like I can do it my self? All I need is the time and patience to mess with the code which has always been a frustrating endeavor for me.

Chuck Cannova
http://chuckinsocal.smugmug.com